The platform is rolling out a new feature that permits them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the service announced that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global rollout. This development coincides with a rise in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered low-quality AI content, a label for inferior, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to provide users the option to increase or decrease of that, according to their own likes,” said a platform representative.
AI on the Platform
The service disclosed that there are now over a billion videos on its network tagged as made with AI. Collectively, in excess of 100 mn media items are added to the app each day, making AI content a minor portion of its total content library.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they watch by using the content preference setting in the app and choosing AI-made media. Further subjects that are already be controlled under the filter cover politics, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require users to identify lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the service will henceforth add an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This step is aimed to stop users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2m awareness program for professionals and organizations to produce learning resources about responsible artificial intelligence. This program will support charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over intentions to cut jobs for hundreds of content moderators in the UK. It is expected to reduce a significant number of roles in its content moderation division in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content prior to it has to be seen by people. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
